Nuhdge > Marketing Analytics > Metrics > Website Analytics
Website Analytics
Web Analytics is the measurement, collection, analysis and reporting of website activity for purposes of understanding the behaviour of your website visitors.
Metrics you can track on your website
Website Traffic
At a basic level, you can track website statistics such as visitors, repeat visitors, referral traffic, time on-site. But this is only the tip of the iceberg…
User Interactions & On-site Behaviour
Events are user interactions with content that can be tracked independently from a web page or a screen load. Types of events you can track include; downloads, ad clicks, gadgets, animation clips, active embedded elements, and video plays.
Buyer Journeys & Funnel Reports
Goal Flow and Funnel reports. You can specify the path you expect traffic to take. This path is called a funnel. When you specify steps in a funnel, Analytics can record where users enter and exit the path on the way towards your goal to gain better insight to how to improve conversions.
Website Conversions
Goals represent a completed activity, called a conversion, that contributes to the success of your campaign. Examples of goals include making a purchase (ecommerce), completing an online game interaction, and submitting contact information (for lead generation sites).
Landing Page Testing
Content Experiments allow you to test which version of a landing page results in the greatest conversion rate of completed goals, or metric value assigned to Events. You can perform experiments using a number of split testing modles such as A/B, A/B/N or multivariate.
Attribution
Attribution is the process of identifying relationships between a successful conversion and the channel or campaign that attracted those users. Tracking and understanding attribution allows you to assign money and resources towards activities that will give you greatest return.
Popular Web Analytics Tools
We can connect your marketing dashboards to a number of web analytics data sources, to automatically capture and report all the important metrics for your website traffic and web visitor interactions.
- Google Analytics
- Snowplow Analytics
For an obligation free consultation about how we can assist with your website analytics setup and reporting.
Web Engagement Dashboard
View how users interact with your website, the path visitors take, how they engage with your content, and what actions are taken.
Marketing Analytics
Analyse customer engagement to gain better insights to your marketing and sales funnel, where there’s buyer resistance, and where to prioritise your marketing efforts.
