Google Analytics (GA) is a statistics software suite that helps with the tracking and reporting of your online audience.
Marketing metrics you can track with Google Analytics
- Website visitors and traffic volume
- User interactions and on-site behaviour
- User journeys and goal tracking funnels
- Website conversions
- Landing page tests
- Visitor source or traffic attribution
For more information about the types of data you can track, go to Website Analytics
Web Engagement Dashboard
View how users interact with your website, the path visitors take, how they engage with your content, and what actions are taken.
Analyse customer engagement to gain better insights to your marketing and sales funnel, where there’s buyer resistance, and where to prioritise your marketing efforts.