Principles of influence
Take time to get to know your customer. Who are they, what motivates them, and what are the underlying behavioural drivers.
You can’t make a customer buy something he doesn’t want. A product that meets a need and differentiates from competition is basically what drives sales growth.
Different buying stages require different strategies
The mind-set of a customer is different at each buying stage. Use the right behavioural tool at the right time to nudge them along the journey.
Identify and optimise
Every customer touch point is an opportunity to affect perceptions, influence behaviour, and improve conversion
Adhere to fundamental
Good communication design is a science. There are fundamental communication principles that can be employed to drive intended behaviour.
Continually evolve and innovate
How we communicate and consume information has significantly changed over time. What works today may not tomorrow. We have to continually evolve our tactics and strategies to stay relevant and effective.
What are your biggest marketing challenges?
And let us show you how we can help nudge
your customers along the buyer journey
And let us show you how we can help nudge your customers along the buyer journey