Nuhdge > Marketing Analytics > Metrics > Search Engine Performance

Tracking the performance of your website in Search Engines (Impressions & Clicks)

Tracking your website performance in search engines gives you insights into a number of areas important to your Search Engine Optimisation (SEO) work.

What keywords your Website Visitors found you for

Web Analytics system such as Google Analytics cannot see what keywords your website visitors searched for before they reached your website.  You’ll want to know information such as;

• What Search Keywords am I getting ‘clicks’ for (Search Referral Keywords)
• Which Keywords generated the most traffic (highest performing keywords in your search referrals)

For example this information can help you understand the return on your SEO investment, as well as optimise your landing pages or site navigation to better respond to the ‘search queries’.

High volume keywords you are NOT getting clicks for

You can get a lot of useful information about searches where users did NOT click through to your website;

• How many users are seeing my listing in Google (Search impressions)
• What keywords am I being found for, but not getting click-through traffic (Keyword Visibility)
• Which of my site pages are getting seen in search results and for what keywords (Page Visibility)
• For each query, what was my average ranking (Search Result Position)

You may, for example, identify a product or a service you are being found for that you were not aware was in demand. Seeing this opportunity allows you to optimise your pages to improve search ranking and click-through rate, and capture this previously unseen demand.

Knowing what is being searched for, from where and when

You can further filter and segment the above information to better understand your Search Audience behaviour. Drill-down and analyse on attributes such as;

• Time period (date range)
• Country of origin
• Device type (mobile, tablet, desktop)
• Keywords (queries)
• Page (URL) displayed in search results

You may for example not realise you’re getting found outside of your service area. Or that certain queries are trending down, whereas others are trending up.

Search Engine Data Connectors

We can connect your Search Analytics Dashboard to automatically report on the following Search Engines;

• Google Search (using Google Search Console)
• Bing Search (using Bing Webmaster Tools)

Stay on top of your Search Engine Peformance data

How Nuhdge helps you stay on top of your search performance data;

• Setup and manage your marketing analytics platform and data warehouse
• Configure data connectors to automatically fetch data from your email marketing platform
• Streamline and automate your data reporting and marketing dashboards

If you would like to know more about tracking search engine performance analytics and report automation.