Google Search Console
Google Search Console (GSC) is a Google product that helps you understand how your website is performing in Google Search. As Google is the dominant search engine with over 95% share in most markets, it’s important to connect to this tool when reviewing your search analytics.
What can I learn from viewing search activity in Google Search Console?
- First and foremost, you get a good understanding of the keywords you are getting clicks from (web traffic)
- But you can also get a lot of information from those web searches (keyword queries) where you did did NOT get clicks
- You can then further segment and filter this data to better understand who your search audience is and their behaviour
Click here to learn more about search engine performance metrics you should be tracking.
Get your Google Search Console setup ASAP!
To perform trends and comparative analysis, you’ll need historical data. Your keywords data is only captured from the moment you setup Google Search Console. Get your Google Search Console account setup ASAP if you haven’t already.
or to learn more about our Search Analytics Dashboard.
If you would like help setting up Google Search Console or to learn more about our Search Analytics Dashboard.
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