Bing Webmaster Tools
Bing Webmaster Tools is a Microsoft product to help web marketers understand how their website is performingi in Bing Search. Similar to Google Search Console. Although Google is the dominant search engine globally, in certain markets such as USA and the UK, Bing has 5%-6% market share. This can still be a useful channel to monitor in your search analytics dashboard particularly as an opportunity to shine in a less crowded market place.
What can I learn from viewing search activity in Bing Webmaster Tools?
- First and foremost, you get a good understanding of the keywords you are getting clicks from (web traffic)
- But you can also get a lot of information from those web searches (keyword queries) where you did did NOT get clicks
- You can then further segment and filter this data to better understand who your search audience is and their behaviour
Click here to learn more about search engine performance metrics you should be tracking.
Get your Bing Webmaster Tools setup ASAP!
To perform trends and comparative analysis, you’ll need historical data. Your keywords data is only captured from the moment you setup Bing Webmaster Tools account. Get your account setup ASAP if you haven’t already.
or to learn more about our Search Analytics Dashboard.
If you would like help setting up Bing Webmaster Tools or to learn more about our Search Analytics Dashboard.
Search Analytics Dashboard
Get all your critical Search Analytics in one unified view including; Search Volume Trends, Google Rankings, Referral Keywords and Demographics.
Marketing Analytics
Analyse customer engagement to gain better insights to your marketing and sales funnel, where there’s buyer resistance, and where to prioritise your marketing efforts.
