The Campaign Dashboard provides an integrated view of all your analytics across your different campaign channels.
A campaign is a series of promoted messages around a single concept or theme, and can target prospects anywhere in the buying cycle from brand awareness (eg a new product launch) to increasing leads or sales (eg a promotion).
Because campaigns consume time, resources and money, we want to track whether or not they work.
- Message effectiveness. How effective is the campaign at driving desired action. This can help us refine and hone our messages for the next campaign, and/or whether or not to repeat the same campaign.
- Channel effectiveness. Which channel gives us the greatest number of views and conversion. This allows us to focus efforts on the channel that will provide us the biggest return on investment, and disqualify those that simply don’t provide the returns.
Channels we can track in the campaign dashboard
Capture data from blogging and video marketing platforms such as YouTube, DailyMotion, Medium, and Quora.
Capture reach, likes and comments data from the world’s most engaging photo sharing platform.
Capture posts, reach, likes and comments data from the world’s largest social network.
Search Marketing (PPC)
Capture spend and conversion data from Google Adwords and other paid search advertising platforms.
Capture spend and conversion data from Google Display Ads (DoubleClick), Remarketing and other advertising platforms.
marketing campaign dashboards and data connectors.
If you would like to know more about setting up marketing campaign dashboards and data connectors.
We automate your data analytics reporting. And help you visualise the customer journey from awareness through to advocacy in one unified view.
Analyse customer engagement to gain better insights to your marketing and sales funnel, where there’s buyer resistance, and where to prioritise your marketing efforts.