Once upon a time we used server logs to analyse website statistics, and within this we could analyse HTTP REFERER data. This helped us understand where people came from, and what keywords they were searching to find us. That was the open internet, before FAAMG and centralised control of web data. Google came to dominate web search, and then in October 2011, we stopped getting keyword referrer data. We were encouraged to move to Google Analytics, but there all we ever saw was ‘keyword (not provided)’. After a while, we came to accept this as the norm, and keyword referral data got relegated to memories of the good old days.
Until now it would appear…. After 6 years of keeping marketers in the dark, the new Google Search Console gives us back search referral keywords (keyword attribution).
Learn more about what keywords you’re being found for.