One of the challenges with staying on top of your marketing is knowing what metrics to track, how to track them, and importantly staying on top of your numbers.
This is where we think we hold three (3) unique advantages.
- Our senior consultants have no less than 20 years of experience each in marketing technology and strategy. Years of practical experience and wisdom that can help you identify the growth drivers that matter (which metrics to track).
- We’ve developed a great marketing analytics system. Our data warehouse is connected to loads of marketing data sources. And we’re building out new data connectors every month. This facilitate automatic tracking and reporting of your critical marketing data, and frees you up from the mundane tasks of manual data exports and spreadsheet manipulation. Freeing up your time to focus on the important tasks of data analysis and execution of new campaigns.
- Capturing and storing data is one thing, having the tools to digest and understand the numbers is another. We have developed a set of simple yet effective marketing dashboards that even your CEO will understand. They focus in on the important numbers, whilst allowing you to dig deeper into the details. A single unified view of the marketing and sales funnel (customer journey) allows you to identify immediately the biggest areas of concern, and allow you to quickly drill down into the details.
Whilst these tools are built using large enterprise systems (big data), they are in fact designed with scale and efficiency to make them accessible to small business budgets.
Whether you’re a large corporate or a small business, we can help setup the right marketing analytics system, and help identify the break-through growth opportunities in your business.