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Broken Links Checker
Fixing broken links on your website doesn’t just improve user experience (UX) but can also boost your SEO.
read moreNewsletter Ideas for Retailers
Ideas for your email newsletter that can help boost customer engagement and increase traffic to your retail store. You’ve laid the ground work. Got your search rankings up, setup a lead capture systems, implemented an email marketing system, but are now stuck and...
read moreAnnouncing the Social Engagement Dashboard
Is your business active on social media and regularly posting updates? Do you actually know how you are doing? We’ve been hard at work developing new data feeds from social media channels and developing reports that provide you with key engagement metrics such as; How...
read moreHow can you boost your marketing performance?
One of the challenges with staying on top of your marketing is knowing what metrics to track, how to track them, and importantly staying on top of your numbers. This is where we think we hold three (3) unique advantages. Our senior consultants have no less...
read moreAnnouncing the Search Analytics Dashboard
Providing critical SEO data in a single unified dashboard. Keyword search volume Search trends going back to 2004 Search demographics Search engine rankings (Google and Bing) Search visibility (what searches are you getting found for) Search engine referral traffic...
read moreThe problem with using Google Trends to get absolute search volume
If you’re familiar with Google Trends, you will understand the challenge with getting historic search volume data. That is, you can’t get actual (absolute) search volume data out of Google Trends. Instead you get a relative search volume factor ranging between 1 and...
read moreHow to provide your digital agency access to your Google Services
There are a number of distinct Google services critical to performing your job as a digital marketer. They include services such as; Google Tag Manager Google Search Console (previously known as Google Webmasters) Google Analytics Google My Business Google Adwords It...
read moreWhat keywords am I being found for? [The return of Search Referral Keywords]
Once upon a time we used server logs to analyse website statistics, and within this we could analyse HTTP REFERER data. This helped us understand where people came from, and what keywords they were searching to find us. That was the open internet, before...
read moreAre there enough customers for what you sell?
Before undertaking any marketing campaign you should first ask yourself an important question - are there enough customers for what I sell? Analysing search keyword volume is one tool you can use to answer this question. Knowing how many people are...
read moreGet the most out of your CRM Data
Does your organisation use a CRM? Do you get the marketing data you need out of your CRM? Or are you like most marketers, pulling all-nighters just to get basic reports for management. Our CRM data connector and Marketing Analytics system helps connect...
read moreIntegrate Google Rankings into your business intelligence platform
We're working hard on R&D to provide businesses easy-to-access marketing funnel data. This week we feature our Google Ranking Checker. An automated rank checker system that enables you to keep track of where you are ranked in Google Search for all your...
read moreCustomer Touch Points – Unconscious interactions that help drive sales
Customer touch points are where the fields of marketing, user experience, and behavioural economics intersect. Marketers call them brand experiences. UX’ers call them micro-interactions. Behavioural scientists call them opportunities to nudge. No matter what angle you...
read moreWhy every business should adopt Evidence Based Marketing
Everyone thinks they are a marketing expert. If you ask 5 people for the best approach to grow sales, you’ll probably get 5 different answers - each one with equal conviction. “Let’s do some radio advertising” says the sales person who spends most of...
read moreAre you OK?
If you feel things could be better with your business, we offer a data driven framework to help uncover where you are ‘most likely’ to improve your marketing and sales.
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