Is your business active on social media and regularly posting updates? Do you actually know how you are doing?
We’ve been hard at work developing new data feeds from social media channels and developing reports that provide you with key engagement metrics such as;
- How big is your audience
- How many views are you obtaining (reach)
- Which posts get higher engagement and click through
- How many comments and likes (engagement),
- And importantly…how many leads are you receiving from social media
There are two main reasons to track your social engagement metrics. Firstly, by studying which content gets highest engagement, you develop a better understanding of your customer’s interests and motivations. And importantly, having a feedback mechanism helps you improve your online activities and return on marketing investments.
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